Electric Forest is one of those really special places. The annual music festival makes its' home amongst the trees and lakes of northern Michigan bringing a variety of art, electronic music and jam bands to over 35,000 attendees.
Going into the 2014 event, Electic Forest needed to find a way to communicate how big of an experiece the festival is. Working with Cinesthetics, we came up with the idea of making four companion short films along with a main recap of the event to show all the different facets that a fan can explore while at the festival. We targeted the experiences of Art, Music, Relaxation, and Community and designed a cohesive graphic look to tie the elements together.
While onsite we recorded interviews with artists, musicians, fans and partnered with the festival's Electric Forces to record interviews with military veterans. All of these elements came together to tell an honest story of what it's like to be at Electric Forest, and helped to propell the festival to a complete sell-out well in advance of the 2015 event.