Deepen Fan Relationships With Authentic Creativity

Coming back for a 4th year at the festival, we knew we needed to continue to elevate the Electic Forest brand across social media platforms and show their audience something new that hadn't been done before for festival marketing.

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We pitched 39 deliverables for the festival to roll out during the event and throughout the year. The keystone piece of content was "Time". This deliverable was shot on-site at the festival using a high-speed camera and we worked with festival performers and attendee's to be featured in each scene.We combined the locations at the Forest along with additional art direction and casting to create memorable images that captured iconic images of the 2017 festival.

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In addition to Time, the team also created two highlight reels released after each weekend, a custom video installation in the forest celebrating the life of Wally who planted the forest, a ton of instagram and snapchat content, several micro documentaries and a special hidden camera deliverable where we brought one of the headliners into the forest to talk to fans about mental health for National Suicide Awareness Day.

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Every year becomes a reminder that there are always new ways to connect with the audience and bring real value into their lives.

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